ADIDAS ORIGINALS: GAZELLE relaunch

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As a symbol that celebrates both the past and the present, the Gazelle is an iconic shoe in adidas Originals' brand heritage. Throughout history, the Gazelle has made appearances in international pop culture and was adopted by many different style eras. To relaunch the Gazelle for FW16, the brand aimed to tell the story of Gazelle's past through mediums of the present in order to simultaneously be representative of both.  Additionally, the Gazelle embodies the fusion of art, music, and style.

Designed 5 Instagram rows for the relaunch of the iconic Gazelle silhouette for adidas Originals' global Instagram feed @adidasoriginals and local markets.

Primarily launched on Instagram and supported on Tumblr, Twitter, and Facebook.

Role: Art Director, Lead Graphic Designer