ADIDAS ORIGINALS NMD LAUNCH EVENT

social media content

In December 2015, adidas Originals unveiled a brand new sneaker for the urban nomad called the NMD.

Designs were part of a social media campaign complete with live coverage to help amplify one of the biggest adidas Originals global shoe launches ever. 

Heavily photo-edited three photos for the pre-launch on Instagram in order to build hype surrounding the new shoe release. 
Each photo received over 100K likes.

Also assisted in creative direction, concept, and storyboarding of the video covering the event.

Role: Art Director, Lead Graphic Designer