#tlks by adidas originals

branding, logo design

#TLKS is an open-source conversation that allowed audiences around the world to become a key part of the discussion on topics such as music, tech, and culture. It first launched in Miami, Florida during Art Basel 2016. The first #TLKS was moderated by Surface Magazine's editor-in-chief, Spencer Bailey, and featured a panel discussion with artist Ben Jones, model and activist Adwoa Aboah, and artist and G.O.O.D. Music president Pusha T.  In addition to the #TLKS panel, the event celebrated the EQT shoe and revealed a brand new colorway

Designed logo and branding concepts for adidas Original's first global creative discussion series, #TLKS.

The event was streamed via Facebook live and chatbot through Facebook messenger, which created an interactive, dynamic conversation within the surrounding local community.

Role: Art Director, Lead Graphic Designer