highsnobiety x puma: rider animated lookbook gifs

illustration, animation

PUMA partnered with the well-known online lifestyle website, Highsnobiety, to unveal the Rider digital lookbook.

Taking cues from the shoe’s nostalgic 80s aesthetic and technicolor silhouettes, I worked with Highsnobiety to create a series of 8-bit, retro arcade style gifs that were layered over the lookbook photography.

For further audience engagement, the sticker pack was made available through GIPHY, so viewers could reimagine their own photos inspired by the Rider release and share them on Instagram.

Role: Graphic Designer, Illustrator, Animator