SOULCYCLE: DESTINATION SOUL

creative, development, STORY BOARD

Soulcycle is an indoor cycling fitness company with a cult following. For the summer of 2017, they wanted a fun series of Instagram Stories to showcase their pop-up cycling studio in Martha's Vineyard. I helped come up with the overall narrative as well as storyboarded each individual frame.

Role: Creative

Credit: Joshua Jouppi - Animator, Karolin Schnoor - Illustrator

Studio: Sky Pie Studio